Digital Marketing Case Study | Institute of Nutrition and Fitness Sciences (INFS)

Case Study

Introduction

The Institute of Nutrition and Fitness Sciences (INFS) is a premier educational institution providing evidence-based, scientifically backed online courses in fitness and nutrition. They are an industry trailblazer dedicated to driving preventive health education globally, making comprehensive, professional-grade wellness knowledge accessible to thousands of aspiring health coaches well beyond India.

Devakey acts as their dedicated, end-to-end MPO (Marketing Process Outsourcing) Partner, working closely with their internal team to systematically strategise and execute their marketing plans for various courses, launches and overall amplification of the INFS brand digitally. Together, our ongoing strategy focuses on firmly establishing the institution as a leading authority in the international preventive health sector.

Services Provided

We partnered with INFS to deliver a 360° digital transformation through website redesign, SEO, content strategy, video production, and high-impact creative assets.

Complete SEO Strategy, Management & Blog Writing Full Website Redesign & Development End-to-End Course Video Production
Social Media Content Planning & Video Asset Management Content Calendar & Marketing Strategy High-End Graphic Design

Challenges

INFS marketing lacked a unifying message, different channels told different stories, with no consistent brand voice or visual identity tying them together. There was no brand book or defined colour palette, and virtually all effort was directed at selling individual courses, with no investment in building INFS as a brand in its own right.
Their social media presence was inconsistent, sporadic posting with no content calendar or platform strategy, limiting their ability to build a loyal audience alongside course sales.
The existing website was not built with SEO in mind, undermining visibility even as competitors invested in search. INFS also needed a scalable web infrastructure capable of handling high traffic volumes while delivering a seamless learning experience for students navigating global certification programs.
Their extensive library of scientific coursework and video-based learning assets demanded sophisticated editing, consistent formatting, and a disciplined content calendar to keep pace with course launches.
To compete internationally, INFS required a rigorous, ongoing SEO strategy capable of outranking established global players in preventive health education, not a one-time optimization push.

Approach

Devakey began by building a foundational brand identity for INFS, developing a colour palette, and establishing a unified brand voice to replace fragmented, channel-by-channel messaging. This gave every course, launch, and campaign a consistent visual and verbal identity to work from.

With that foundation in place, we rebuilt the website from the ground up, architecting an SEO-friendly, secure, and responsive platform designed around the student journey through global certification programs, built to handle high traffic without compromising the learning experience.

We introduced a structured social media strategy and content calendar, shifting INFS from sporadic, course-only posting to consistent, planned content that builds the INFS brand alongside individual course promotion. Our creative team runs an always-on media pipeline, producing and editing course video modules, managing content across platforms, and designing every visual asset from social creatives to book covers.

On SEO, we deployed a sustained, three-pronged strategy, technical, on-page, and off-page, paired with a continuous stream of keyword-optimized blogs, to build durable international organic authority rather than short-term ranking gains.

Outcome

INFS now operates with a defined brand identity, a brand book, consistent colour palette, and unified messaging across every channel, replacing what was once a fragmented, course-by-course approach with a cohesive INFS brand.

Social media is now driven by a structured content calendar, resulting in consistent, professional-grade content that builds audience and brand recall, not just course conversions.

The rebuilt, SEO-friendly website comfortably handles high traffic while delivering a seamless experience for students navigating global certification programs, contributing to a 33% rise in organic traffic over the quarter (7,928 to 10,539 monthly visitors), with organic search users up by 30.5% a sign of deeper engagement and higher reach.

Devakey has also worked on the successful launch of 2 courses in a span of less than a year, where the MPO worked on pre-launch, launch and post-launch strategy, along with the pre-production to post-production of the course in-house.