Institute of
Nutrition and Fitness
Sciences (INFS)

Devakey began by building a foundational brand identity for INFS, developing a colour palette, and establishing a unified brand voice to replace fragmented, channel-by-channel messaging. This gave every course, launch, and campaign a consistent visual and verbal identity to work from.

With that foundation in place, we rebuilt the website from the ground up, architecting an SEO-friendly, secure, and responsive platform designed around the student journey through global certification programs, built to handle high traffic without compromising the learning experience.

We introduced a structured social media strategy and content calendar, shifting INFS from sporadic, course-only posting to consistent, planned content that builds the INFS brand alongside individual course promotion. Our creative team runs an always-on media pipeline, producing and editing course video modules, managing content across platforms, and designing every visual asset from social creatives to book covers.

On SEO, we deployed a sustained, three-pronged strategy, technical, on-page, and off-page, paired with a continuous stream of keyword-optimized blogs, to build durable international organic authority rather than short-term ranking gains.

INFS now operates with a defined brand identity, a brand book, consistent colour palette, and unified messaging across every channel, replacing what was once a fragmented, course-by-course approach with a cohesive INFS brand.

Social media is now driven by a structured content calendar, resulting in consistent, professional-grade content that builds audience and brand recall, not just course conversions.

The rebuilt, SEO-friendly website comfortably handles high traffic while delivering a seamless experience for students navigating global certification programs, contributing to a 33% rise in organic traffic over the quarter (7,928 to 10,539 monthly visitors), with organic search users up by 30.5% a sign of deeper engagement and higher reach.

Devakey has also worked on the successful launch of 2 courses in a span of less than a year, where the MPO worked on pre-launch, launch and post-launch strategy, along with the pre-production to post-production of the course in-house.