V.A. Kulkarni & Associates is a second generation legal consultancy , based in Pune focused on labour law
compliance, audits, drafting, and HR advisory for mid-sized enterprises across varied industries in India.
To establish a credible web presence, they needed a BCI-compliant site and unified branding .
The website had to strictly follow BCI guidelines, eliminating solicitation, testimonials, and overt
calls-to-action while maintaining clarity, trust, and professional tone.
Existing materials lacked cohesive branding; inconsistent typography, colours, and layouts
Information architecture was unclear; practice areas were scattered, complicating navigation.
Conducted compliance-first content audit; drafted BCI-safe copy, disclaimers, and page microcopy aligning
with professional obligations and ethical boundaries.
Designed a restrained identity: logo refinement, typographic hierarchy, grayscale-blue palette, and
templates for letterheads, PPTs, proposals, and project reports.
Mapped a clean site structure: About, Services, Contact, Resources, etc prioritising clarity, authority, and
easy updates; development remains in-progress.
A unified brand system now supports consistent, professional communications across print, presentations,
proposals, and formal project reports.
BCI-aligned copy and microcopy enhance credibility while avoiding solicitation, ensuring the website and
materials remain ethically compliant.
The website is being built in stages with a clear structure, making information easier to access and
understand for stakeholders and visitors.
