The online presence was fragmented and dated. The legacy website lacked clear information architecture, slowing discovery of programs, impact stories, and donation options.

Brand elements were inconsistent across touchpoints. Visuals, typography, and messaging varied widely, diluting credibility and causing confusion among supporters.

Critically, the absence of a seamless donation experience meant less access for supporters, reducing conversions and hampering fundraising potential.

We began with a holistic audit across brand, web, and social to define a unified narrative centered on girls’ education and measurable impact.Retaining core brand equity, we refreshed the identity, modern typography, calibrated color system, and a concise brand book to ensure consistency across print and digital.

We architected and custom-developed a fast, mobile-first website with clear pathways, all aligned for clarity.


A secure, integrated payment gateway was implemented to streamline one-time and recurring donations, reducing checkout steps and building donor trust.
 For social, we built a library of modular templates (announcements, impact stats, volunteer spotlights, event recaps)

Jayarudra now has a cohesive digital ecosystem: a performant, accessible website with  navigation that surfaces programs and impact within two clicks.


This is over a period of time helping Jayarudra reach more people and more donors.
The integrated donation flow reduced friction and improved completion confidence, supporting increased fundraising capacity and future campaign scalability.