Flora Language Solutions Case Study

Introduction

Flora Language Solutions is a language teaching academy founded by Ms. Rucha Khot, who specializes in IELTS English, German, and Spanish. With over a decade of experience and more than 1000 students trained, Rucha has carved a significant niche in language education.

Her expertise and background as a keynote speaker at various events highlighted the need for a stronger digital presence that truly reflected her brand's credibility and professionalism.

Services Provided

Branding Website Design & Development
Social Media Management

Industry

Education

Challenges

The client's online presence was disjointed. The existing website was old and lacked a proper structure, making it difficult for users to find key information about her courses and services.

There was a complete lack of a cohesive brand identity across her digital platforms. This was most evident in her social media, where a mix of uncoordinated designs led to brand confusion.

Furthermore, a shortage of video explainer content on Instagram limited her ability to engage with a modern audience and showcase her teaching style effectively.

Approach

We adopted a fresh and agile approach to transform her digital identity. Our primary goal was to create a cohesive and professional online presence. While retaining her existing logo mark, we gave her brand a new life with fresh typography and a detailed brand book to ensure visual consistency.

We then designed and custom-developed a new, fast, and responsive website. This new platform logically organizes all her course details, providing a seamless user experience.

We also created social media templates to establish a uniform visual identity, which, combined with our content calendar assistance, resulted in a more professional and consistent online presence.

Outcome

The project successfully delivered a significantly improved web presence with a fast, responsive website that's easy to navigate.

The brand now has a uniform visual identity across all platforms, which has led to consistent posting on social media and an overall improvement in engagement on Instagram.

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Devakey Digital Solutions has done an outstanding job in building our website, enhancing SEO, and delivering high-quality content for LinkedIn and monthly newsletters. Their professionalism and expertise have significantly boosted our digital presence. Highly recommended!

Brijesh Khanderia

CEO - Arm Welders Pvt Ltd

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As a startup founder, my digital credibility depends heavily on my social media presence, especially LinkedIn. Devakey helped me in building my personal brand with content tailored to my needs. They ensured that all the ideas and opinions expressed were 100% mine, but the strategy and execution was theirs. This allowed me the freedom to express myself more consistently and build a good base.

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Case Study

Flora Language Solutions